Brandworks | Detroit - Michigan Advertising Agency Specializing in B2B and Business Marketing

We Know B2B.

Business-to-business marketing is our passion. We’re experienced brand builders... planners, writers, designers. We’re creative, agile and energetic. Most of all, we’re committed to helping our clients compete.

And win.

There’s Value
In Having
The Right Team.

No one-size-fits-all here. Fact is different
projects require different talents, so we
apply the right match for each project.
It’s a business model perfected to provide
clients maximum value: on-target
strategies, smart creative, stronger ROI.

Stronger Results
On Every
Marketing Front.

It’s what clients expect, and get, from
the team at Brandworks Detroit.
With a complete range of skill-sets,
we build targeted business-to-business
initiatives that help you reach higher.
Compete smarter. Achieve more.

Named One Of Detroit's Best Advertising Agencies By Expertise.com

Slide 1: HydroCorp • New Name, New Brand Identity

Guided by the BWD branding process, Hydro Designs – a leading provider of water-safety consulting services – was rebranded as HydroCorp. Deliverables included a new value proposition, core messaging, and a from-the-ground-up website that reflected the brand’s new look and feel.
Slide 2: HydroCorp • New Name, New Brand Identity

Recognizing that employees are their front-line ambassadors, HydroCorp’s new-brand announcement began with a company-wide presentation and internal-facing literature. External tactics then comprised PR, direct mail, and new corporate and sales literature.
Slide 3: GMAC • Focusing the Brand

When GMAC Insurance Dealer Products and Services needed help moving beyond a confusing multiple-product marketing approach, our staff detailed a Master Brand strategy that focused on expressing GMAC’s products and services as a "full circle" solution.
Slide 4: GMAC • Focusing the Brand

An advertising campaign featured messaging and imagery that communicated GMAC’s “full-circle” support of their dealer network. Full-page and 2-page spread ads ran in leading industry trade publications.
Slide 5: GMAC • Focusing the Brand

Car buyers were targeted to help encourage in-dealership sales. Tactics included point-of-sale literature and a comprehensive digital advertising campaign. Behavioral targeting was used to selectively present banner ads to people whose browsing history indicated purchase intent.
Slide 6: VTC Insurance Group • From Multiple Companies to One Strong Brand

Michigan’s largest independent insurance and surety bond firm was operating as six differently-branded companies. Through our Brand Positioning process, all member companies were unified under a single brand and a compelling brand promise.
Slide 7: American Axle • Re-Branding for an International Audience

American Axle sought to expand their driveline business in Europe and Asia. The re-branding process resulted in a shift from their predominantly red, white and blue visual brand language to a clean, crisp design palette that translated well across cultures, worldwide.
Slide 8: American Axle • Re-Branding for an International Audience

Concurrent with the branding initiative, a new visual hierarchy was developed for corporate and sales literature. This helped American Axle deliver a consistent brand impression across all categories, geographies, and audiences.
Slide 9: Five Brothers • Crafting a Professional Look and Feel

The country’s most experienced mortgage field-services provider saw an opportunity to adopt a leadership position in this hotly contested market. Brandworks Detroit developed a new brand signature and design language that helped unify their marketing approach.
Slide 10: Five Brothers • Crafting a Professional Look and Feel

With a new look-and-feel established, these creative brand assets were used across all customer touch-points, including print and online advertising, direct mail, tradeshow displays, and the company’s redeveloped website.

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Slide 6: Rehmann • Sales Literature

It isn’t SALES literature if it doesn’t sell. BWD takes pride in clearly communicating relatively complex subjects with well-crafted writing and clean, crisp design. Value Propositions are presented in a unique and "ownable" format.
Slide 8: Amcor Rigid Plastics • Sales Literature

It isn’t SALES literature if it doesn’t sell. BWD takes pride in clearly communicating relatively complex subjects with well-crafted writing and clean, crisp design. Value Propositions are presented in a unique and "ownable" format.
Slide 11: Amcor Rigid Plastics • Sales Literature

It isn’t SALES literature if it doesn’t sell. BWD takes pride in clearly communicating relatively complex subjects with well-crafted writing and clean, crisp design. Value Propositions are presented in a unique and "ownable" format.
Slide 9: Five Brothers • Sales Literature

It isn’t SALES literature if it doesn’t sell. BWD takes pride in clearly communicating relatively complex subjects with well-crafted writing and clean, crisp design. Value Propositions are presented in a unique and "ownable" format.
Slide 2: Metaldyne • Sales Literature

It isn’t SALES literature if it doesn’t sell. BWD takes pride in clearly communicating relatively complex subjects with well-crafted writing and clean, crisp design. Value Propositions are presented in a unique and "ownable" format.
Slide 10: Attendance on Demand • Sales Literature

It isn’t SALES literature if it doesn’t sell. BWD takes pride in clearly communicating relatively complex subjects with well-crafted writing and clean, crisp design. Value Propositions are presented in a unique and "ownable" format.
Slide 7: HydroCorp • Sales Literature

It isn’t SALES literature if it doesn’t sell. BWD takes pride in clearly communicating relatively complex subjects with well-crafted writing and clean, crisp design. Value Propositions are presented in a unique and "ownable" format.
Slide 3: Carriersnet Logistics • Sales Literature

It isn’t SALES literature if it doesn’t sell. BWD takes pride in clearly communicating relatively complex subjects with well-crafted writing and clean, crisp design. Value Propositions are presented in a unique and "ownable" format.
Slide 1: Con-way • Sales Literature

It isn’t SALES literature if it doesn’t sell. BWD takes pride in clearly communicating relatively complex subjects with well-crafted writing and clean, crisp design. Value Propositions are presented in a unique and "ownable" format.
Slide 4: Monarch Decking Systems • Sales Literature

It isn’t SALES literature if it doesn’t sell. BWD takes pride in clearly communicating relatively complex subjects with well-crafted writing and clean, crisp design. Value Propositions are presented in a unique and "ownable" format.
Slide 6: Yazaki North America • Sales Literature

It isn’t SALES literature if it doesn’t sell. BWD takes pride in clearly communicating relatively complex subjects with well-crafted writing and clean, crisp design. Value Propositions are presented in a unique and "ownable" format.

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Slide 15: Smith Brothers Insurance • Web Design

Website services include information-architecture design, content development, creative (theme, copy, and layout), organic Search Engine Optimization and responsive site development for optimal viewing on desktop and mobile devices.
Slide 14: VTC Insurance Group • Web Design

Website services include information-architecture design, content development, creative (theme, copy, and layout), organic Search Engine Optimization and responsive site development for optimal viewing on desktop and mobile devices.
Slide 16: RESSCO Capital • Web Design

Website services include information-architecture design, content development, creative (theme, copy, and layout), organic Search Engine Optimization and responsive site development for optimal viewing on desktop and mobile devices.
Slide 1: HydroCorp • Web Design

Website services include information-architecture design, content development, creative (theme, copy, and layout), organic Search Engine Optimization and responsive site development for optimal viewing on desktop and mobile devices.
Slide 7: Right Management | Great Lakes • Web Design

Website services include information-architecture design, content development, creative (theme, copy, and layout), organic Search Engine Optimization and responsive site development for optimal viewing on desktop and mobile devices.
Slide 3: LevelOne Solar • Web Design

Website services include information-architecture design, content development, creative (theme, copy, and layout), organic Search Engine Optimization and responsive site development for optimal viewing on desktop and mobile devices.
Slide 12: Genematas Foundation • Web Design

Website services include information-architecture design, content development, creative (theme, copy, and layout), organic Search Engine Optimization and responsive site development for optimal viewing on desktop and mobile devices.
Slide 13: Plananza • Web Design

Website services include information-architecture design, content development, creative (theme, copy, and layout), organic Search Engine Optimization and responsive site development for optimal viewing on desktop and mobile devices.
Slide 4: Acuitive Logistics • Web Design

Website services include information-architecture design, content development, creative (theme, copy, and layout), organic Search Engine Optimization and responsive site development for optimal viewing on desktop and mobile devices.
Slide 5: ERG Environmental • Web Design

Website services include information-architecture design, content development, creative (theme, copy, and layout), organic Search Engine Optimization and responsive site development for optimal viewing on desktop and mobile devices.
Slide 8: Urban Science • Web Design

Website services include information-architecture design, content development, creative (theme, copy, and layout), organic Search Engine Optimization and responsive site development for optimal viewing on desktop and mobile devices.
Slide 9: American Axle • Web Design

Website services include information-architecture design, content development, creative (theme, copy, and layout), organic Search Engine Optimization and responsive site development for optimal viewing on desktop and mobile devices.
Slide 11: JAC Products • Web Design

Website services include information-architecture design, content development, creative (theme, copy, and layout), organic Search Engine Optimization and responsive site development for optimal viewing on desktop and mobile devices.
Slide 6: Lumen Legal • Web Design

Website services include information-architecture design, content development, creative (theme, copy, and layout), organic Search Engine Optimization and responsive site development for optimal viewing on desktop and mobile devices.

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Slide 7: NSK Americas • Print Advertising

Designed to break through the clutter, these ads have helped move the sales needle for our clients. The creative awards that followed were just icing on the cake.
Slide 1: Con-way Freight • Print Advertising

Designed to break through the clutter, these ads have helped move the sales needle for our clients. The creative awards that followed were just icing on the cake.
Slide 2: Brain ERP Solutions | BrassCraft • Print Advertising

Designed to break through the clutter, these ads have helped move the sales needle for our clients. The creative awards that followed were just icing on the cake.
Slide 3: GMAC Insurance • Print Advertising

Designed to break through the clutter, these ads have helped move the sales needle for our clients. The creative awards that followed were just icing on the cake.
Slide 4: Maiden RE Insurance • Print Advertising

Designed to break through the clutter, these ads have helped move the sales needle for our clients. The creative awards that followed were just icing on the cake.
Slide 5: Metaldyne • Print Advertising

Designed to break through the clutter, these ads have helped move the sales needle for our clients. The creative awards that followed were just icing on the cake.
Slide 6: Yazaki North America • Print Advertising

Designed to break through the clutter, these ads have helped move the sales needle for our clients. The creative awards that followed were just icing on the cake.

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Slide 1: Sales Meetings • Event Support

Designed to inform, entertain and energize, sales meetings require equal parts creativity and product knowledge. We have produced dozens of successful meetings at all budget levels. Tactics include creative and theme development, scriptwriting and video production, as well as on-site coordination.
Slide 2: Networking • Event Support

With a lot of careful planning and a strong eye for detail, Networking Events like this one
at the Chrysler House in Detroit highlight agency services that include theme development, promotional and site messaging and graphics – even coordination of the catering and coat check.
Slide 3: Seminars • Event Support

Sometimes clients with their own internal creative and production capabilities need support. While this client handled logistics, BWD collaborated with them to provide seminar theming, messaging and design for a compelling look and feel.
Slide 7: Tradeshows • Event Support

BWD designs Booth Signage and Displays to more quickly and effectively convey client value propositions, while separating them from the visual clutter of the trade show floor.
Slide 8: Tradeshows • Event Support

BWD designs Booth Signage and Displays to more quickly and effectively convey client value propositions, while separating them from the visual clutter of the trade show floor.
Slide 9: Tradeshows • Event Support

BWD designs Booth Signage and Displays to more quickly and effectively convey client value propositions, while separating them from the visual clutter of the trade show floor.
FBR: Tradeshows • Event Support

BWD designs Booth Signage and Displays to more quickly and effectively convey client value propositions, while separating them from the visual clutter of the trade show floor.
Slide 4: Tradeshows • Event Support

BWD designs Booth Signage and Displays to more quickly and effectively convey client value propositions, while separating them from the visual clutter of the trade show floor.
Slide 6: Tradeshows • Event Support

BWD designs Booth Signage and Displays to more quickly and effectively convey client value propositions, while separating them from the visual clutter of the trade show floor.

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Slide 2: GMAC Insurance • Digital Advertising

Like the rest of your marketing, you want your banner ads to compel prospects and drive action. Initiating your digital ad program with well-defined metrics will help facilitate downstream evaluation and, ultimately, the success of your program.
Slide 5: NSK Americas • Digital Advertising

Like the rest of your marketing, you want your banner ads to compel prospects and drive action. Initiating your digital ad program with well-defined metrics will help facilitate downstream evaluation and, ultimately, the success of your program.
Slide 6: Universal Robots • Digital Advertising

Like the rest of your marketing, you want your banner ads to compel prospects and drive action. Initiating your digital ad program with well-defined metrics will help facilitate downstream evaluation and, ultimately, the success of your program.
Slide 6: GMAC Insurance • Digital Advertising

Like the rest of your marketing, you want your banner ads to compel prospects and drive action. Initiating your digital ad program with well-defined metrics will help facilitate downstream evaluation and, ultimately, the success of your program.
Slide 5: VehicleOne • Digital Advertising

Like the rest of your marketing, you want your banner ads to compel prospects and drive action. Initiating your digital ad program with well-defined metrics will help facilitate downstream evaluation and, ultimately, the success of your program.
Slide 4: Acuitive Logistics • Digital Advertising

Like the rest of your marketing, you want your banner ads to compel prospects and drive action. Initiating your digital ad program with well-defined metrics will help facilitate downstream evaluation and, ultimately, the success of your program.

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Slide 1: Point of Sale • Retail Merchandising

Well-designed Merchandising Programs will self-sell product. Brandworks Detroit helps clients create merchandising concepts that ease the consumer buying process and increase turns.
Slide 8: Point of Sale • Retail Merchandising

Well-designed Merchandising Programs will self-sell product. Brandworks Detroit helps clients create merchandising concepts that ease the consumer buying process and increase turns.
Slide 2: Point of Sale • Retail Merchandising

Well-designed Merchandising Programs will self-sell product. Brandworks Detroit helps clients create merchandising concepts that ease the consumer buying process and increase turns.
Slide 3: Packaging • Retail Merchandising

Having designed Packaging for thousands of SKUs in every format: skin and blister cards, bags, boxes and more, our services range from concept and design to pre-press production.
Slide 4: Packaging • Retail Merchandising

Having designed Packaging for thousands of SKUs in every format: skin and blister cards, bags, boxes and more, our services range from concept and design to pre-press production.
Slide 7: Packaging • Retail Merchandising

Having designed Packaging for thousands of SKUs in every format: skin and blister cards, bags, boxes and more, our services range from concept and design to pre-press production.
Slide 5: Sell-in Literature • Retail Merchandising

A great merchandising program has to be sold-in to the retail buyer first. Brandworks Detroit helps you make sure your messaging is on target, that it clearly explains your program advantages, and that it provides a compelling case for required shelf space.
Slide 6: Sell-in Literature • Retail Merchandising

A great merchandising program has to be sold-in to the retail buyer first. Brandworks Detroit helps you make sure your messaging is on target, that it clearly explains your program advantages, and that it provides a compelling case for required shelf space.

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Slide 5: Amcor Rigid Plastics • Product Catalogs

Utilizing informative photography, an easy-to-understand layout, and well-crafted text these Product Catalogs clearly communicate each client’s product selection, while providing a positive brand impression.
Slide 1: Yazaki North America • Product Catalogs

Utilizing informative photography, an easy-to-understand layout, and well-crafted text these Product Catalogs clearly communicate each client’s product selection, while providing a positive brand impression.
Slide 6: BrassCraft • Product Catalogs

Utilizing informative photography, an easy-to-understand layout, and well-crafted text these Product Catalogs clearly communicate each client’s product selection, while providing a positive brand impression.
Slide 2: JACRACK Solar • Product Catalogs

Utilizing informative photography, an easy-to-understand layout, and well-crafted text these Product Catalogs clearly communicate each client’s product selection, while providing a positive brand impression.
Slide 3: Alsons Showers • Product Catalogs

Utilizing informative photography, an easy-to-understand layout, and well-crafted text these Product Catalogs clearly communicate each client’s product selection, while providing a positive brand impression.

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BRAND
DEVELOPMENT

PRINT
COLLATERAL

WEB
DESIGN

PRINT
ADVERTISING

EVENT
SUPPORT

DIGITAL
ADVERTISING

RETAIL
MERCHANDISING

PRODUCT
CATALOGS

Named One Of Ann Arbor's Top Digital Marketing Agencies by UpCity

PROCESS

Slide 2

At Brandworks Detroit, smart strategies and effective creative are only part of the story.
We respect the marketing investments our clients make with streamlined processes
that help ensure every project is managed efficiently – from concept to completion.
In addition, our processes enhance collaboration and communication between agency and client.
So we see initiatives through together – on target, on time and on budget.

Brand Planning

STRATEGIC PLANNING

BRAND PLANNING
PDF

MARKETING
PDF

MARKETING COMMUNICATIONS
PDF

Project Management

PROJECT MANAGEMENT

WORKFLOW
PDF

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