Better Marketing Results
It's what clients expect, and get, from the team at Brandworks. With an experienced brand strategy, graphic design and web development team, we build targeted business-to-business initiatives that help you reach higher.
Compete smarter. Achieve more.
Compete smarter. Achieve more.
About Us
Who We Are
Founded in 2009, Brandworks is a brand communications agency serving the marketing needs of business-to-business firms in Metro Detroit and Ann Arbor.
We leverage the talents of over a dozen specialists, creative leaders and media experts to achieve client goals with an eye toward inspired creative and heightened ROI.
We leverage the talents of over a dozen specialists, creative leaders and media experts to achieve client goals with an eye toward inspired creative and heightened ROI.
We Know B2B
Award-Winning Brand Strategy
Named one of Detroit’s Best Advertising Agencies by Expertise.com
Industries Served
Distributors
Insurance
Manufacturing
Professional Services
Robotics
Insurance
Manufacturing
Professional Services
Robotics
Our Capabilities
Clients partner with Brandworks to help them strengthen their brand identity, digital platforms and sales communications.
Brand Development
Marketing Communications Planning, Research, Brand Positioning, Brand Architecture, Logo Design and Brand Identity
Web Design
Website Design and Development, Content Strategy, Search Engine Optimization, Landing Pages, Hosting
Sales Literature
Marketing Collateral, Product Data Sheets, Brochures, Catalogs, Sales Presentations, White Papers, Case Studies, E-books, Annual Reports
Digital Marketing
Email Marketing, Online Advertising, Social Media, Blog Writing
Advertising
Print, Outdoor, Broadcast TV and Radio, Media Planning and Buying
Digital Advertising
Digital Strategy, Digital Media Buying and Placement, Analytics and Conversion Tracking, Campaign Management and Reporting
Retail Merchandising
Strategy and Design For In-Store Merchandising Systems: Signage, Sell-In and Sell-Through Literature, Sales Training
Event Support
Sales Meetings, Trade Shows, Customer Incentive Programs and Promotions, Sales Training
Our Process
Strategic Insight. Inspired Creative.
Elevated Results.
At Brandworks Detroit, smart strategies and effective creative are only part of the story.
We respect the marketing investments our clients make with streamlined processes that help ensure every project is managed efficiently – from concept to completion.
Our Think. Create. Activate. process enhances collaboration and communication between you and our team. So we see initiatives through together – on target, on time and on budget.
We respect the marketing investments our clients make with streamlined processes that help ensure every project is managed efficiently – from concept to completion.
Our Think. Create. Activate. process enhances collaboration and communication between you and our team. So we see initiatives through together – on target, on time and on budget.
Think
Project Kickoff
Client kickoff meeting to set project goals and expectations
Strategy Workshop
Collaborative session to understand customer needs, buying experience and market dynamics
Create
Concept Review
Present creative concepts, technical assessments and recommendations to support the user experience
Refinement
Further develop selected concept
Activate
Launch
Finalize and deploy tactics in selected channels
Measure
Monitor and adjust based on performance
Our Clients
We’re proud to work with leading B2B companies. Ready to grow your business?
Contact Us
